Hi. Grandma Mary here. Thanks so much Carole, for having me back on your lovely blog. I’ve been cooped up on my own site for too long! I have had the pleasure of doing a post here recently about Four Big Ways Authors Can Use Twitter.
For those of you who don’t know me, I have a social media blog over at Grandma Mary Show and I try to spice up my social media tutorials a little and make learning fun.
So now what about Facebook? How do you reach those half a billion people on Facebook and get them to read your book? Here are four ways you can use Facebook to promote you as an author and your work.
1. Create a Page for you as an author
You may be using your personal profile to connect with people in Facebook. And that’s fine too. But you will be limited to 5000 friends. I like using the personal profile and Page in tandem. Reach out and friend new people that might be good connections for you but also direct people to your Page so you are building that as you go. That way when you get up to your friend limit, you will have your community on your Page also. Also remember, your Page is indexed in Google and will help you increase your web presence.
2. Create a Page for your Book
Make it easy for anyone to get to know your book more. Keep your page active by posting short exerpts from the book, linking to reviews that might be out and trying to get your community involved by asking questions. Make sure you add the Page address to your website and signature so people can find it and connect with your book.
3. Join Groups
There are lots of groups on Facebook that are designed for book lovers, book clubs, and authors. Some are more active than others. And just a word of warning, don’t go in there and be spammy and say “Hey everyone, read my book!” No one likes that. Just join, connect and add to the conversation. Plus you may make some connections there.
The easiest way to find these groups is go to http://www.facebook.com/search.php and click the Groups option on the left side to filter your searches to bring you only Groups results. Then search on terms you are interested in. You may also want to search through the Pages to see what’s out there too. Spy on the competition!
4. Create an Event for your Book launch
Even if you aren’t having an in-person event, you can create a “virtual” event to get the hype going on your book launch. Invite all your personal friends to attend your virtual book launch and celebrate. When they RSVP to your book launch, they can invite their friends to help spread the word about your book.
That’s it! Easy peasy! This may seem overwhelming but you don’t have to do all four of these things at once. Pick and choose how you want to spend your time because you also need to be writing, of course! But Facebook is a very viral place to market your book and you want to spread the word.
5. Check out my new ebook: How to Use Twitter to Grow Your Business
Editor’s note: Grandma Mary is apparently too shy to tell you this, but she just wrote two ebooks to help you extend your reach and grow your author platform:
Go and check them out. I had the pleasure of reviewing them before they were published and Grandma Mary has done a really wonderful job in explaining just what you need to know to use these tools to sell more books. And yes, those are aff links.
How are you using Twitter to market your book? Grow your platform? Extend your Reach? Get yourself known?